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Yet Mee et al., 2019 - Google Patents

Gender differences in perceptions and attitudes toward online shopping: a study of Malaysian consumers

Yet Mee et al., 2019

View PDF
Document ID
10449936147125255256
Author
Yet Mee L
Boon Liat C
Cham T
Ng C
Tan J
Publication year
Publication venue
Lim, YM, Cheng, BL, Cham, TH, Ng, CKY, & Tan, JX (2019). Gender Differences in Perceptions and Attitudes Toward Online Shopping: A Study of Malaysian Consumers. Journal of Marketing Advances and Practices

External Links

Snippet

Despite the high potential of online shopping in Malaysian market, there is still a lack of understanding with regards to gender differences on online shopping behaviour. This research was conducted to determine the differences between male and female Internet …
Continue reading at papers.ssrn.com (PDF) (other versions)

Classifications

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