Kartika, 2019 - Google Patents
The effects of perceived scarcity and anticipated emotions on purchase intention (A study on social commerce)Kartika, 2019
View PDF- Document ID
- 10367455647038323265
- Author
- Kartika F
- Publication year
- Publication venue
- International Journal of Business and Administrative Studies
External Links
Snippet
Marketers frequently create product uncertainty to generate consumers purchase intention. Of all marketing moves, scarcity tactics are commonly used by retailers, especially in fast fashion business, to escalate interest and intention to buy. Through a quantitative approach …
- 230000003466 anti-cipated 0 title abstract description 39
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