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Joy et al., 2022 - Google Patents

Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens

Joy et al., 2022

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Document ID
1021265065214122555
Author
Joy A
Zhu Y
Peña C
Brouard M
Publication year
Publication venue
Strategic change

External Links

Snippet

Leading luxury brands have incorporated technologies to recreate brand images and reinvent consumer experience. The fashion industry is experiencing a historic transformation thanks to emerging technologies such as blockchain and non‐fungible tokens (NFTs) along …
Continue reading at researchportal.bath.ac.uk (PDF) (other versions)

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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