Hammerschmidt et al. - Google Patents
Combining Customer Metrics: The Customer Value-Customer Equity-FrameworkHammerschmidt et al.
View PDF- Document ID
- 10095537004974946906
- Author
- Hammerschmidt M
- Donnevert T
External Links
Snippet
A company's online marketing investments play a pivotal role for building and maintaining relationship. Over the past years online marketing investments have in average increase by 35% per year (BVDW 2010). Websites are the critical interface between a buyer and a seller …
- JEIPFZHSYJVQDO-UHFFFAOYSA-N iron(III) oxide 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O=[Fe]O[Fe]=O 0 abstract description 4
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