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Hovmøller et al., 2014 - Google Patents

Fashion Retail Master Data Model and Business Development

Hovmøller et al., 2014

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Document ID
9961235806337374025
Author
Hovmøller H
Tambo T
Publication year
Publication venue
Nordic Retail and Wholesale Conference

External Links

Snippet

Retailing, and particularly fashion retailing, is changing into a much more technology driven business model using omni-channel retailing approaches. Also analytical and data-driven marketing is on the rise. However, there has not been paid a lot of attention to the underlying …
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