Stein et al., 2017 - Google Patents

Classifications

• • G—PHYSICS
  • G06—COMPUTING; CALCULATING; COUNTING
  • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce, e.g. shopping or e-commerce
  • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
  • G06Q30/0241—Advertisement
  • G06Q30/0251—Targeted advertisement
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04W—WIRELESS COMMUNICATIONS NETWORKS
  • H04W4/00—Mobile application services or facilities specially adapted for wireless communication networks
  • H04W4/02—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS
  • H04W4/023—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04W—WIRELESS COMMUNICATIONS NETWORKS
  • H04W4/00—Mobile application services or facilities specially adapted for wireless communication networks
  • H04W4/02—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS
  • H04W4/021—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS based on location controlled areas, e.g. geofencing
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04W—WIRELESS COMMUNICATIONS NETWORKS
  • H04W4/00—Mobile application services or facilities specially adapted for wireless communication networks
  • H04W4/02—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS
  • H04W4/04—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS using association of physical positions and logical data in a dedicated environment, e.g. buildings or vehicles
  • H04W4/043—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS using association of physical positions and logical data in a dedicated environment, e.g. buildings or vehicles using ambient awareness, e.g. involving buildings using floor or room numbers
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING; COUNTING
  • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q10/00—Administration; Management
• • G—PHYSICS
  • G01—MEASURING; TESTING
  • G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
  • G01C21/00—Navigation; Navigational instruments not provided for in preceding groups
  • G01C21/20—Instruments for performing navigational calculations
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L67/00—Network-specific arrangements or communication protocols supporting networked applications
  • H04L67/18—Network-specific arrangements or communication protocols supporting networked applications in which the network application is adapted for the location of the user terminal
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04W—WIRELESS COMMUNICATIONS NETWORKS
  • H04W4/00—Mobile application services or facilities specially adapted for wireless communication networks
  • H04W4/20—Signalling of application services or auxiliary data signalling, i.e. transmitting data via a non-traffic channel
  • H04W4/206—Signalling of application services or auxiliary data signalling, i.e. transmitting data via a non-traffic channel for socializing or targeting users of the same wireless application service, e.g. joint gesture signalling or mobile advertising signalling
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L67/00—Network-specific arrangements or communication protocols supporting networked applications
  • H04L67/24—Presence management

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