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Peterson et al., 2020 - Google Patents

Out‐of‐stock, sold out, or unavailable? Framing a product outage in online retailing

Peterson et al., 2020

Document ID
9877086017833208333
Author
Peterson R
Kim Y
Jeong J
Publication year
Publication venue
Psychology & marketing

External Links

Snippet

Terms, such as “out‐of‐stock,”“sold out,” and “unavailable” are commonly used by retailers to communicate a product or brand outage. Although these terms are technically equivalent, prior research on product outage and product scarcity suggest that they may be interpreted …
Continue reading at onlinelibrary.wiley.com (other versions)

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