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Amonini et al., 2010 - Google Patents

How professional service firms compete in the market: an exploratory study

Amonini et al., 2010

Document ID
9803095837499641174
Author
Amonini C
McColl-Kennedy J
Soutar G
Sweeney J
Publication year
Publication venue
Journal of Marketing Management

External Links

Snippet

This study investigates how professional service firms (PSFs) compete in the market. Drawing on strategic marketing literature, a managerial rather than customer perspective is adopted. The study investigates the competitive positions sought by professional service …
Continue reading at www.tandfonline.com (other versions)

Classifications

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