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Forsström, 2009 - Google Patents

The communicational value of the corporate logo Case: IBM Finland

Forsström, 2009

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Document ID
9757360937616445930
Author
Forsström M
Publication year

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Snippet

Objectives of the study The objective of this study was to identify the communicational value that corporation logos have for their internal and external audiences. Logos provide a tool for audiences to recognise and value an organisation but the main functions that global …
Continue reading at aaltodoc.aalto.fi (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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