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Darmon, 1990 - Google Patents

Identifying sources of turnover costs: A segmental approach

Darmon, 1990

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Document ID
9742396855728924941
Author
Darmon R
Publication year
Publication venue
Journal of Marketing

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Snippet

The author proposes an analytical framework for assessing the costs of various sources of salesforce turnover (promotions, voluntary leaving, firing, and uncontrollable turnover) for salespeople with given characteristics (age, tenure, education, etc.). The main costs of …
Continue reading at www.researchgate.net (PDF) (other versions)

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