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Thongpapanl et al., 2018 - Google Patents

Differential effects of customers' regulatory fit on trust, perceived value, and m-commerce use among developing and developed countries

Thongpapanl et al., 2018

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Document ID
9660232658248496451
Author
Thongpapanl N
Ashraf A
Lapa L
Venkatesh V
Publication year
Publication venue
Journal of International Marketing

External Links

Snippet

Despite promising growth, mobile commerce (m-commerce) still represents only a small proportion of the world's total e-commerce market. The research behind this article moves away from the predominantly single-country (typically developed) and utilitarian-focused …
Continue reading at papers.ssrn.com (PDF) (other versions)

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