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Mistilis et al., 2014 - Google Patents

Future eDestination marketing: perspective of an Australian tourism stakeholder network

Mistilis et al., 2014

View PDF
Document ID
960380210969253900
Author
Mistilis N
Buhalis D
Gretzel U
Publication year
Publication venue
Journal of Travel Research

External Links

Snippet

Tourism destinations are difficult to manage because of the complex relationships of their diverse public and private stakeholders. At the same time, strategic marketing efforts are important for destinations to foster positive consequences of tourism, particularly given the …
Continue reading at eprints.bournemouth.ac.uk (PDF) (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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