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Lehtinen, 2017 - Google Patents

Strategic marketing analysis: case: DNA Plc

Lehtinen, 2017

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Document ID
952465088722946346
Author
Lehtinen N
Publication year

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Technology constantly developing, it is essential for especially technology-driven companies to keep their marketing strategies up to date. The focus of this thesis was on the marketing strategy of one of the leading telecommunications companies in Finland, DNA …
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