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Raffaelli et al., 2024 - Google Patents

BRAND: Brand recognition and attitude norms database

Raffaelli et al., 2024

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Document ID
9467098301432173680
Author
Raffaelli C
Bocchi E
Estes Z
Adelman J
Publication year
Publication venue
Behavior Research Methods

External Links

Snippet

Research involving brands has increased substantially in recent decades. However, no extensive and free dataset of consumer responses to branding stimuli exists. The present research develops and validates such a dataset, which we call the Brand Recognition and …
Continue reading at link.springer.com (HTML) (other versions)

Classifications

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    • G06F17/30861—Retrieval from the Internet, e.g. browsers
    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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