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Lotko, 2015 - Google Patents

Classifying customers according to NPS index: cluster analysis for contact center services

Lotko, 2015

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Document ID
9341312063663290300
Author
Lotko A
Publication year
Publication venue
Central European Review of Economics & Finance

External Links

Snippet

The purpose of the study was to discover if, according to the assessment of contact center services quality:(1) customers using contact center services can be grouped into few homogenous items (clusters),(2) if the identified groups cover the classification proposed in …
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