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Ow et al., 2011 - Google Patents

Which online channel is right? Online auction channel choice for personal computers in the presence of demand decay

Ow et al., 2011

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Document ID
920284683488200296
Author
Ow T
Wood C
Publication year
Publication venue
Electronic Commerce Research and Applications

External Links

Snippet

Electronic commerce has become a viable marketing channel for many companies as they take advantage of the ease of electronic markets to move merchandise quickly and inexpensively. Researchers have investigated the use of an e-commerce channel in …
Continue reading at epublications.marquette.edu (PDF) (other versions)

Classifications

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