Hu et al., 2016 - Google Patents
The influence of peer characteristics and technical features of a social shopping website on a consumer's purchase intentionHu et al., 2016
View PDF- Document ID
- 9187509224879778425
- Author
- Hu X
- Huang Q
- Zhong X
- Davison R
- Zhao D
- Publication year
- Publication venue
- International Journal of Information Management
External Links
Snippet
This paper aims to reveal the influence of peer-member characteristics and technical features of a social shopping website (SSW) on consumers' purchase intentions. Following the stimulus-organism-response (SOR) model, this study operationalizes “stimulus” as …
- 238000011160 research 0 abstract description 69
Classifications
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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- G06Q30/0203—Market surveys or market polls
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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- G06Q30/06—Buying, selling or leasing transactions
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- G06Q10/00—Administration; Management
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- G06Q10/063—Operations research or analysis
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- G06Q10/00—Administration; Management
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- G06Q10/00—Administration; Management
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- G06F17/30861—Retrieval from the Internet, e.g. browsers
- G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
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- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
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