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Dhar et al., 2003 - Google Patents

The effect of forced choice on choice

Dhar et al., 2003

Document ID
9129103352788948280
Author
Dhar R
Simonson I
Publication year
Publication venue
Journal of marketing research

External Links

Snippet

Whereas most academic and industry studies of consumer preferences and decision making involve forced choice (ie, participants are told to choose one of the presented product or service alternatives), buyers usually also have the option not to select any alternative. An …
Continue reading at journals.sagepub.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes

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