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Wang et al., 2013 - Google Patents

What affects mobile application use? The roles of consumption values

Wang et al., 2013

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Document ID
9076770086903447472
Author
Wang H
Liao C
Yang L
Publication year
Publication venue
International Journal of Marketing Studies

External Links

Snippet

Today, mobile application (App) is a new emerging mobile technology and has been widely used. This new mobile artifact not only overturns the traditional business model of mobile industry, but also creates new avenues of mobile market opportunities. Although mobile pay …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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