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Sen et al., 1998 - Google Patents

The identification and satisfaction of consumer analysis‐driven information needs of marketers on the WWW

Sen et al., 1998

Document ID
8961295291360510817
Author
Sen S
Padmanabhan B
Tuzhilin A
White N
Stein R
Publication year
Publication venue
European Journal of Marketing

External Links

Snippet

Investigates the information needs of marketers on the WWW for consumer analysis purposes, and examines how these can be met. Begins by briefly highlighting the attractiveness of the Web as a medium for communication. Next, summarizes the bases for …
Continue reading at www.emerald.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/01—Social networking

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