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Ofir, 2024 - Google Patents

New Directions In Behavioral Pricing

Ofir, 2024

Document ID
8577213940558017884
Author
Ofir C
Publication year

External Links

Snippet

Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. It investigates how consumers perceive, evaluate, and integrate prices …
Continue reading at books.google.com (other versions)

Classifications

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