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Fernandes et al., 2023 - Google Patents

Consumer Behavioral Segmentation Analysis

Fernandes et al., 2023

Document ID
8315462341065411534
Author
Fernandes A
Giri B
Edison B
Tripathy A
Publication year
Publication venue
2023 International Conference on Advanced Computing Technologies and Applications (ICACTA)

External Links

Snippet

Businesses find it more difficult to determine the customer lifetime value (CLV) of each individual client as more customers make purchases online. In this study, customer segmentation is used to determine the customer lifetime value for a UK-based registered …
Continue reading at ieeexplore.ieee.org (other versions)

Classifications

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