Greer et al., 2003 - Google Patents
Web personalization: The impact of perceived innovation characteristics on the intention to use personalizationGreer et al., 2003
- Document ID
- 8237259152413706688
- Author
- Greer T
- Murtaza M
- Publication year
- Publication venue
- Journal of computer information systems
External Links
Snippet
Many firms today are searching for ways to utilize their web initiatives to increase and improve their customer service. Organizations are continually being tempted to implement the latest technological advances. Personalization is a technique used to generate …
- 238000000034 method 0 abstract description 25
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- G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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