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Syafe’i, 2024 - Google Patents

The influence of brand image and word of mouth on purchase decisions at the 3 Second Fashion Store in Palangka Raya City

Syafe’i, 2024

Document ID
8058069260318077635
Author
Syafe’i M
Publication year
Publication venue
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi

External Links

Snippet

This research investigates the impact of brand image and word of mouth on consumer purchasing decisions at Toko Fashion 3Second in Palangka Raya. With the rapid growth of the fashion industry and the influx of various distribution outlets (distros) in Indonesia, this …
Continue reading at e-journal.upr.ac.id (other versions)

Classifications

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