Rashid et al., 2008 - Google Patents
Providing location based information/advertising for existing mobile phone usersRashid et al., 2008
- Document ID
- 8028893780661989231
- Author
- Rashid O
- Coulton P
- Edwards R
- Publication year
- Publication venue
- Personal and Ubiquitous Computing
External Links
Snippet
In the emerging world of m-commerce potential users consistently cite location based information as one of the emergent services that they would most likely utilise. However, solutions for obtaining the specific location of a mobile user predominately rely on the …
- 238000000034 method 0 abstract description 8
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0241—Advertisement
- G06Q30/0251—Targeted advertisement
- G06Q30/0267—Wireless devices
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0241—Advertisement
- G06Q30/0251—Targeted advertisement
- G06Q30/0261—Targeted advertisement based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
- G06Q30/0207—Discounts or incentives, e.g. coupons, rebates, offers or upsales
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATIONS NETWORKS
- H04W4/00—Mobile application services or facilities specially adapted for wireless communication networks
- H04W4/02—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS
- H04W4/023—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATIONS NETWORKS
- H04W4/00—Mobile application services or facilities specially adapted for wireless communication networks
- H04W4/02—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS
- H04W4/04—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS using association of physical positions and logical data in a dedicated environment, e.g. buildings or vehicles
- H04W4/043—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS using association of physical positions and logical data in a dedicated environment, e.g. buildings or vehicles using ambient awareness, e.g. involving buildings using floor or room numbers
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- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/06—Buying, selling or leasing transactions
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATIONS NETWORKS
- H04W4/00—Mobile application services or facilities specially adapted for wireless communication networks
- H04W4/02—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS
- H04W4/021—Mobile application Services making use of the location of users or terminals, e.g. OMA SUPL, OMA MLP or 3GPP LCS based on location controlled areas, e.g. geofencing
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATIONS NETWORKS
- H04W4/00—Mobile application services or facilities specially adapted for wireless communication networks
- H04W4/20—Signalling of application services or auxiliary data signalling, i.e. transmitting data via a non-traffic channel
- H04W4/206—Signalling of application services or auxiliary data signalling, i.e. transmitting data via a non-traffic channel for socializing or targeting users of the same wireless application service, e.g. joint gesture signalling or mobile advertising signalling
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network-specific arrangements or communication protocols supporting networked applications
- H04L67/18—Network-specific arrangements or communication protocols supporting networked applications in which the network application is adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATIONS NETWORKS
- H04W84/00—Network topologies
- H04W84/18—Self-organizing networks, e.g. ad-hoc networks or sensor networks
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATIONS NETWORKS
- H04W8/00—Network data management
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network-specific arrangements or communication protocols supporting networked applications
- H04L67/16—Service discovery or service management, e.g. service location protocol [SLP] or Web services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
- G06F—ELECTRICAL DIGITAL DATA PROCESSING
- G06F17/00—Digital computing or data processing equipment or methods, specially adapted for specific functions
- G06F17/30—Information retrieval; Database structures therefor; File system structures therefor
- G06F17/30861—Retrieval from the Internet, e.g. browsers
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network-specific arrangements or communication protocols supporting networked applications
- H04L67/04—Network-specific arrangements or communication protocols supporting networked applications adapted for terminals or networks with limited resources or for terminal portability, e.g. wireless application protocol [WAP]
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