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Baran et al., 2016 - Google Patents

Customer Relationship Management: the foundation of contemporary marketing strategy

Baran et al., 2016

Document ID
7991072792966723993
Author
Baran R
Galka R
Publication year

External Links

Snippet

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps …
Continue reading at api.taylorfrancis.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/06—Buying, selling or leasing transactions
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    • G06Q10/00—Administration; Management
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