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Mao et al., 2023 - Google Patents

Personalized ranking at a mobile app distribution platform

Mao et al., 2023

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Document ID
7890405434040754747
Author
Mao S
Dewan S
Ho Y
Publication year
Publication venue
Information Systems Research

External Links

Snippet

The ease of customer data collection has enabled the widespread personalization of content and services in digital platforms. We examine personalization in a hitherto unaddressed context: that of mobile app distribution. Specifically, we develop a comprehensive framework …
Continue reading at papers.ssrn.com (PDF) (other versions)

Classifications

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