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Behe et al., 1991 - Google Patents

Market Segmentation of Pennslyvania Floral Consumers by Purchase Volume and Primary Retail Outlet

Behe et al., 1991

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Document ID
7654286383088529263
Author
Behe B
Wolnick D
Publication year
Publication venue
HortScience

External Links

Snippet

Market segmentation is an, efficient method of defining consumer groups to develop new markets. The purpose of this research was to determine the viability of market segmentation strategies based on volume and location of purchase. A sample of 401 Pennsylvania floral …
Continue reading at www.academia.edu (PDF) (other versions)

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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