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Drèze et al., 2003 - Google Patents

Internet advertising: Is anybody watching?

Drèze et al., 2003

Document ID
7596777291755080503
Author
Drèze X
Hussherr F
Publication year
Publication venue
Journal of interactive marketing

External Links

Snippet

Click-through rates are still the de facto measure of Internet advertising effectiveness. Unfortunately, click-through rates have plummeted. This decline prompts two critical questions:(1) Why do banner ads seem to be ineffective and (2) what can advertisers do to …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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