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Adikari et al., 2015 - Google Patents

Real time bidding in online digital advertisement

Adikari et al., 2015

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Document ID
731640453740892
Author
Adikari S
Dutta K
Publication year
Publication venue
International Conference on Design Science Research in Information Systems

External Links

Snippet

Real time bidding (RTB) is becoming the key to target marketing where it could optimize advertiser expectations drastically. Not like the conventional digital advertising, in the process of RTB, the impressions of a mobile application or a website are mapped to a …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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