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Le Roux, 2019 - Google Patents

Exploring factors that influence South African tertiary students to participate in retail loyalty programmes

Le Roux, 2019

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Document ID
6834924736697562774
Author
Le Roux Z
Publication year
Publication venue
PQDT-Global

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Snippet

Abstract The average South African tertiary student spends more than the average South African individual each month, making them a valuable market to be understood by retailers. One technique retailers use to differentiate themselves from the increased competition is by …
Continue reading at core.ac.uk (PDF) (other versions)

Classifications

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