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Lentz et al., 2021 - Google Patents

Uncovering the relationship between revenue management and hotel loyalty programs

Lentz et al., 2021

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Document ID
680119627827987530
Author
Lentz M
Berezan O
Raab C
Publication year
Publication venue
Journal of revenue and pricing management

External Links

Snippet

This study investigates the underexplored relationship between revenue management and hotel loyalty programs. Results from a focus group and personal interviews with industry experts reveal that revenue management uses loyalty programs primarily as a tool to track …
Continue reading at pmc.ncbi.nlm.nih.gov (HTML) (other versions)

Classifications

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