Meyers, 2016 - Google Patents
Commerce and Culture: Histories of Radio Sponsorship Yet to Be WrittenMeyers, 2016
View PDF- Document ID
- 6685773095176931096
- Author
- Meyers C
- Publication year
- Publication venue
- Journal of Radio & Audio Media
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Snippet
Research into the roles, perspectives, and strategies of specific radio-era sponsors could provide new insights into the history of radio and American culture. I provide a brief overview of major tobacco, food, soap, and automobile sponsors and discuss the challenges of …
- 235000002637 Nicotiana tabacum 0 abstract description 25
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