Ali, 1991 - Google Patents
Business-to-business marketingAli, 1991
View PDF- Document ID
- 6616565924716252110
- Author
- Ali S
- Publication year
External Links
Snippet
1-1-definition of B2B marketing 1-1-1-exchange process 1-2-business marketing Vs. consumer marketing 1-2-1-market characteristics 1-2-2-product characteristics 1-2-3-sevice characteristics 1-2-4-buying behavior 1-2-5-channel characteristics 1-2-6-promotion …
- 238000000034 method 0 abstract description 118
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