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Francis et al., 2008 - Google Patents

Supplier led new product development process improvement in the UK fast moving consumer goods industry

Francis et al., 2008

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Document ID
6542767045249053248
Author
Francis M
Dorrington P
Hines P
Publication year
Publication venue
International Journal of Innovation Management

External Links

Snippet

Little has been written about new product and packaging development processes within the fast moving consumer goods (FMCG) industry. While often taking on the status of apocryphical folklore, branded FMCG product development failure rates as high as 90 …
Continue reading at www.researchgate.net (PDF) (other versions)

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