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Jung et al., 2000 - Google Patents

Perceptions of Marketing Managers of the Effectiveness of the Internet in Tourism and Hospitality

Jung et al., 2000

Document ID
6544435505516993269
Author
Jung T
Butler R
Publication year
Publication venue
Information Technology & Tourism

External Links

Snippet

The subject of the use of information technology (IT) in the tourism industry has become increasingly important in recent years. In its various forms, the advent of the Internet and its remarkable growth enables tourism organizations to reach customers worldwide with both …
Continue reading at www.ingentaconnect.com (other versions)

Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q50/00Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/10Services
    • G06Q50/22Health care, e.g. hospitals; Social work
    • GPHYSICS
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    • G06Q50/00Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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    • GPHYSICS
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    • G06Q40/00Finance; Insurance; Tax strategies; Processing of corporate or income taxes

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