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CHEN et al., 2016 - Google Patents

Managing Mobile Market Users Based on the AARRR Model in the Age of Big Data

CHEN et al., 2016

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Document ID
6364213706004541070
Author
CHEN Q
DU L
Publication year
Publication venue
Manag. Sci. Eng

External Links

Snippet

In this paper, our research is based on the theory of Customer Relationship Management and the datamanagement framework which are used by one of the Telecom Operator in China in the age of Big Data. By collecting the user behavior data of the Mobile Market and …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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