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Smit et al., 2000 - Google Patents

Segmentation based on affinity for advertising

Smit et al., 2000

Document ID
6073923695628493926
Author
Smit E
Neijens P
Publication year
Publication venue
Journal of Advertising Research

External Links

Snippet

Investigates the utility of the concept of the Affinity for Advertising by asking three questions: What is Affinity for Advertising? To what extent do people differ in their Affinity for Advertising in different Media? Do people who differ in their Affinity for Advertising also differ in their …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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