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Fogarty et al., 2024 - Google Patents

Machine learning and AI in marketing analytics: Leveraging the survey data to find customers

Fogarty et al., 2024

Document ID
5975774758156650501
Author
Fogarty D
Cui X
Publication year
Publication venue
Applied Marketing Analytics

External Links

Snippet

The field of marketing analysis in the digital era faces numerous challenges. Despite the availability of vast amounts of structured and unstructured data, practitioners have yet to fully harness the potential of machine learning models. This paper addresses this gap by …
Continue reading at www.ingentaconnect.com (other versions)

Classifications

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