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Grindrod et al., 2016 - Google Patents

Inverse network sampling to explore online brand allegiance

Grindrod et al., 2016

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Document ID
5895218884387799180
Author
Grindrod P
Higham D
Laflin P
Otley A
Ward J
Publication year
Publication venue
European Journal of Applied Mathematics

External Links

Snippet

Within the online media universe, there are many underlying communities. These may be defined, for example, through politics, location, health, occupation, extracurricular interests or retail habits. Government departments, charities and commercial organisations can …
Continue reading at pureportal.strath.ac.uk (PDF) (other versions)

Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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