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Gallien et al., 2015 - Google Patents

Initial shipment decisions for new products at Zara

Gallien et al., 2015

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Document ID
5868263217105177139
Author
Gallien J
Mersereau A
Garro A
Mora A
Vidal M
Publication year
Publication venue
Operations Research

External Links

Snippet

Given uncertain popularity of new products by location, fast fashion retailer Zara faces a trade-off. Large initial shipments to stores reduce lost sales in the critical first days of the product life cycle, but maintaining stock at the warehouse allows restocking flexibility once …
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