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Wedel, 1990 - Google Patents

Clusterwise regression and market segmentation: developments and applications

Wedel, 1990

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Document ID
578107415052174489
Author
Wedel M
Publication year
Publication venue
PQDT-Global

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Clusterwise regression and market segmentation Page 1 Clusterwise regression and market segmentation developments and applications 108201.1390 ichel Wedel Page 2 STELLINGEN 1. Voor het identificeren van segmenten van voldoende grootte, stabiliteit, reactiviteit en …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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