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Eshragh et al. - Google Patents

Understanding Online Consumer Behavior in Retail Operations: An Interpretable Machine Learning Approach

Eshragh et al.

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Document ID
5775744996216825506
Author
Eshragh A
Alizamir S
Iravani F
Bandara K
Fahimnia B
Publication venue
Available at SSRN 5547189

External Links

Snippet

This study develops a multi-layered, interpretable machine learning framework to analyze the purchase behavior of nearly half a million customers on JD, China's largest online retailer. Unlike traditional black-box machine learning approaches, our model integrates …
Continue reading at papers.ssrn.com (PDF) (other versions)

Classifications

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