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Hansotia, 2002 - Google Patents

Gearing up for CRM: Antecedents to successful implementation

Hansotia, 2002

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Document ID
5626223280867572504
Author
Hansotia B
Publication year
Publication venue
Journal of Database Marketing & Customer Strategy Management

External Links

Snippet

The thesis of this paper is that customer relationship management (CRM) works best for certain types of businesses, products and organisational structures. Beyond the environmental and organisational factors, success depends on a customer-focused strategy …
Continue reading at link.springer.com (PDF) (other versions)

Classifications

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