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Davidaviciene et al., 2019 - Google Patents

B2C marketing communication in social media: Fashion industry specifics

Davidaviciene et al., 2019

Document ID
5562697982888809968
Author
Davidaviciene V
Davidavičius S
Tamosiuniene R
Publication year
Publication venue
2019 International Conference on Creative Business for Smart and Sustainable Growth (CREBUS)

External Links

Snippet

The development and changes of information and communication technologies (ICT) which caused individuals and companies' behavior change are major issues in nowadays marketing. This article focuses on understanding peculiarities of the decisions taken by …
Continue reading at ieeexplore.ieee.org (other versions)

Classifications

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