Shmueli et al., 2011 - Google Patents
Data mining for business intelligence: Concepts, techniques, and applications in Microsoft Office Excel with XLMinerShmueli et al., 2011
- Document ID
- 551049310057078906
- Author
- Shmueli G
- Patel N
- Bruce P
- Publication year
External Links
Snippet
Praise for the First Edition" full of vivid and thought-provoking anecdotes needs to be read by anyone with a serious interest in research and marketing."—Research magazine" Shmueli et al. have done a wonderful job in presenting the field of data mining a welcome addition to …
- 238000007418 data mining 0 title abstract description 163
Classifications
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- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
- G06Q10/063—Operations research or analysis
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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- G06Q10/00—Administration; Management
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- G06Q10/063—Operations research or analysis
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
- G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
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- G—PHYSICS
- G06—COMPUTING; CALCULATING; COUNTING
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