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Potwora et al., 2024 - Google Patents

The use of artificial intelligence in marketing strategies: Automation, personalization and forecasting

Potwora et al., 2024

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Document ID
5458337530717436259
Author
Potwora M
Vdovichena O
Semchuk D
Lipych L
Saienko V
Publication year
Publication venue
Journal of Management World

External Links

Snippet

The integration of Artificial Intelligence (AI) in marketing strategies is pivotal in the era of digital transformation, especial ly inau toma tion, personalization, and forecasting. This research investigates the evolutionary role of AI in transitioning from traditional marketing …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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