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Paul, 2022 - Google Patents

Market Research in Practice An introduction to gaining greater market insight

Paul, 2022

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Document ID
5428657654239255212
Author
Paul H
Publication year

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Snippet

My book writing career began many moons ago–in 1985 to be precise. I was honoured at that time that Kogan Page saw fit to publish The Industrial Market Research Handbook. The book went into three editions. This was followed by various books written with my business …
Continue reading at elib.vku.udn.vn (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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