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Attri et al., 2022 - Google Patents

A grounded theory approach to determine the factors affecting tourism decisions

Attri et al., 2022

Document ID
5224057014672080431
Author
Attri R
Jasrotia S
Publication year
Publication venue
Journal of Cultural Marketing Strategy

External Links

Snippet

Today's tourists want a personalised service that provides not just detailed information about destinations, but also packages tailored to their individual needs. This paper proposes a conceptual customer relationship management model for the tourism sector. The study was …
Continue reading at www.ingentaconnect.com (other versions)

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