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Rezola et al., 2016 - Google Patents

Automatic persistent personalization of ads in tourism websites

Rezola et al., 2016

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Document ID
4966593865404540494
Author
Rezola A
Gutierrez A
Linaza M
Publication year
Publication venue
Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016

External Links

Snippet

Abstract Information and Communication Technologies (ICT) have dramatically increased the ability of advertisers to target advertising campaigns and make sure that ads are shown to only certain targeted groups of people. Usage of appropriate ads to each visitor may …
Continue reading at www.vicomtech.org (PDF) (other versions)

Classifications

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